At this stage, companies are often implementing sustainable development projects out of their own brand promotion and market expansion needs. External driving forces such as policy supervision, consumer and upstream and downstream supplier demand in the industry chain are relatively weak.

The sustainable development project design from the perspective of brand promotion and marketing activities can support some specific businesses at the management level, but it is difficult to form an overall sustainable practice project system, goals and framework for the company at the strategic level, which is not conducive to the formation of synergy within the company. In order to achieve sustainability together...